Online Shopping sites in India: What makes them click?

Online shopping sites by delivering ease, convenience and variety to the customer have clicked with them and thus witnessed a phenomenal success in India.

The nascent Indian e-commerce is already on a bull-run even as it efficiently manages to offer the continuously ever increasing customer base a delightful shopping experience. So what is it that makes the Indian online shopper who is gradually growing from being just a novice to joining ranks with their savvy western online shopper counterparts, click? While a majority of customers are glad that the online shopping breaks away from the many restriction and constraints of brick and mortar store, For instance an site is always open and accessible no matter where you live, One does not have to endure a busy shopping hustle and bustle and one can browse many different items at once, at one’s ease and moreover compare their details and reviews in blogs, forums and on social media for a satisfactory buying decision, It is fundamentally the ease; Convenience, Variety and opportunity to save money that provide the real impetus to this tremendous growth to online shopping in India. 

Keeping the Indian customer at the centre and passionately pursuing an ideology of ‘By the customer, for the customer, of the customer’ the online shopping sites devised many innovative practices like cash on delivery, Simple and easy return/ exchange/ refundable policies and even customizing the products categories to suit the Indian lifestyle. The spearheaders of the Indian e-commerce saga have constantly responded with a lightning fast quickness to each development and continuously improvised to click with the savvy Indian shopper. According to a recent study on online shopping in India by Google, among the major categories apart from ticketing, Consumer electronics was followed by books, Apparels & accessories, and then clothing. As latest and better technology and infrastructure permeate to provide a holistic growth in the horizon, Online shopping is poised for a dream run and in turn a more rewarding shopping experience for the Indian online shopper. 

Presently in the choc-a-bloc ecommerce scene, various online shopping sites compete amongst one another to become the Best Online shopping Website that occupies the mind of the customer, This has therefore resulted in mushrooming of niche shopping sites that cater to a specific market segment, Thus there are the category specialists Indianecommerce websites for shoes which offer a fascinating large range of all types of footwear and related fashion accessories for both men and women for all occasions and from all major footwear brands, Similarly  there are the niche online shopping websites for apparels that cater to all types of your clothing needs and desires.

The age old adage  of‘ The customer is king’ has definitely found its moment of truth in the Indian realm as the online shopping sites in India uphold the great Indian customer on the pedestal and pursue to build a loyal fan following for online shopping.